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Florian Hollender

Florian Hollender
Florian's Filter — W20 2026

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Florian's Filter — W20 2026

The shift from proving genAI use in corporate workflows in general, towards managing real-world genAI deployment at scale is proving much more complex than many anticipated, the friction of integration remains high. No wonder that we see weird incentive scenarios (Amazon this week...), and the genAI behemoths creating their own

17 May 2026
Florian's Filter — W19 2026

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Florian's Filter — W19 2026

The most significant shifts in technology often occur within the layers we take for granted, whether it is the thermal management of a chip or the foundational trust in data privacy. Observing these structural developments reveals much about where the next era of computing will be anchored. These pieces explore

10 May 2026
Florian's Filter — W18 2026

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Florian's Filter — W18 2026

Does the preoccupation with long-term AGI risks blind us to the immediate economic and social frictions currently unfolding? From unsustainable generative AI subsidies to the direct impact of live model experimentation on users, the most significant shifts are happening in the present. This week explores these pressing realities alongside some

03 May 2026
Florian's Filter — W17 2026

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Florian's Filter — W17 2026

Welcome back! This is the third installation of my newsletter, and I am already happy to create this public archive of interesting content. From the buzzwords generated by LLMs to the physical modularity of new hardware, the underlying structures are shifting. This week's curation explores both the risks

26 Apr 2026
Florian's Filter — W16 2026

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Florian's Filter — W16 2026

I have been spending a lot of time lately thinking about where automation ends and true agency begins. It is easy to get lost in the hype of generative models, but the real interest lies in how these technologies integrate into our workflows and even our philosophical outlooks. This week&

19 Apr 2026
Florian's Filter — W15 2026

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Florian's Filter — W15 2026

I have been thinking a lot lately about the gap between what AI promises and what it actually delivers in practice. We are seeing a fascinating tension between massive corporate narratives and the more transparent, open-source movements emerging underneath them. This week's selection touches on that friction, covering

12 Apr 2026
The e-bike that wouldn‘t

The e-bike that wouldn‘t

Oftentimes I encounter problems that I never imagined one could have. Like: „my bike doesn‘t turn on“. Yeah. So my awesome e-gravel-bike that I got this summer seems to have an issue. And if I still had hair… I would be pulling it out over this. Trigger warning: the

01 Jan 2026
Awesome problems?

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Awesome problems?

When I updated this website I thought about the theme that I want to follow here for the next time. Although this is my publicly private place, I still like to have some general direction, a common thread that stitches the content together. The phrasing "awesome problems" is

30 Oct 2025
B2B Customers. Know them.

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B2B Customers. Know them.

There are many wrong ways to know your customers. With Consumers, statistics can mislead. Averages. You might ask for opinion, for comparative preference. Not for their money. There are many more wrong ways to know your B2B customers. * Through the words of enterprise sales. * Through the numbers of corporate strategy.

15 Nov 2021
Everything is new, and nothing is.

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Everything is new, and nothing is.

I am fascinated with chosing a clear-cut perspective when looking at new questions/topics/whatever, and examine where this perspective leads me to. It does not have to be based on my own opinion or conviction though - sometimes I also like to consider a polar opposite of that, just

13 Nov 2021
No time for fear

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No time for fear

On Sunday, we took a family trip to a high ropes course in a forest nearby. Whilst my wife took the dog for a long-awaited walk, my daughter and I strapped into climbing harnesses, donned a helmet and received instructions on how to operate the safety gear. I have been

05 Apr 2021
Book Notes: "The Effective Manager" (Horstman, 2016)

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Book Notes: "The Effective Manager" (Horstman, 2016)

Some management books from US-based authors are a feast of hyperbole, long-winded analogies and stories, eventually leading up to some insights which may or may not be totally based on anecdotal evidence and/or simple common sense. This book is the complete opposite. It is practical. It is focused. It

01 Jan 2021
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Florian's Filter is a weekly list of hand-picked links. The best of my filter bubble.