Florian Hollender - floho.com

Florian Hollender

B2B Customers. Know them.

B2B Customers. Know them.

There are many wrong ways to know your customers. With Consumers, statistics can mislead. Averages. You might ask for opinion, for comparative preference. Not for their money. There are many more wrong ways to know your B2B customers. * Through the words of enterprise sales. * Through the numbers of corporate strategy.

Everything is new, and nothing is.

Everything is new, and nothing is.

I am fascinated with chosing a clear-cut perspective when looking at new questions/topics/whatever, and examine where this perspective leads me to. It does not have to be based on my own opinion or conviction though - sometimes I also like to consider a polar opposite of that, just

No time for fear

No time for fear

On Sunday, we took a family trip to a high ropes course in a forest nearby. Whilst my wife took the dog for a long-awaited walk, my daughter and I strapped into climbing harnesses, donned a helmet and received instructions on how to operate the safety gear. I have been

Book Notes: "The Effective Manager" (Horstman, 2016)

Book Notes: "The Effective Manager" (Horstman, 2016)

Some management books from US-based authors are a feast of hyperbole, long-winded analogies and stories, eventually leading up to some insights which may or may not be totally based on anecdotal evidence and/or simple common sense. This book is the complete opposite. It is practical. It is focused. It

Blogposts, die ich (noch) nicht geschrieben habe

Blogposts, die ich (noch) nicht geschrieben habe

1. Domain, Logo und Geschäftsmodell-Analogie: in drei Zutaten zum heißen Startup 2. Bibliothek als ToDo-Liste: Bücherstapel im Regal oder Kindle-App? 3. 90 Hundejahre in PowerPoint - oder: wie lange kann man Berater sein? 4. Die vollkommene Unmöglichkeit, leckeren Kaffee zu Hause ohne tausende Euro Equipment zuzubereiten (oder auch: Aeropress, Du

Hello world, nochmal.

Hello world, nochmal.

Einen persönlichen Blog zu haben ist entweder eine strategische Entscheidung, oder ein Anachronismus, oder beides. Bei Nerds wie mir hat Bloggen auch immer etwas mit der technischen Basis zu tun. Angefangen habe ich mal auf Blogger.com (nach den ersten eigenen statischen Websites). Dann lange Jahre mittels Wordpress. Für eine